At the Nokia World 2007 event Tuesday, Nokia outlined its vision for the mobile industry predicting rapid change driven by the convergence of mobility and the internet,and the need for the industry to make an increasing contribution to environmental sustainability... |
At the Nokia World 2007 event Tuesday, Nokia outlined its vision for the mobile industry predicting rapid change driven by the convergence of mobility and the internet, and the need for the industry to make an increasing contribution to environmental sustainability.
Delivering his keynote address in Amsterdam to some 2700 delegates,Nokia president and CEO Olli-Pekka Kallasvuo said we are at the dawn of a new era in mobile communications by the rapid convergence of the internet and mobility, and Nokia is setting the pace of change.
“But with market leadership in an industry of this scale also comes responsibility," Kallasvuo added.
"We are committed to taking a leading role in increasing environmental awareness and performance right across the industry, creating further products and services that help people make more sustainable choices. It is both the responsible thing to do and it makes good business sense."
During the event the company announced “Nokia Comes With Music”, a program it recently launched with Universal Music which allows people to buy a Nokia device with a year of unlimited access to millions of tracks from a range of artists. Once the year is complete, customers can keep all their music without having to worry about it disappearing when their subscription is over.
"We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC," said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia.
"Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we're making available. Comes with Music fulfils our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it."
The Finnish mobile behemoth also said that it is in discussion with remaining major international labels for a similar tie-up.
At the event, Nokia also outlined its plans to address environmental issues and its commitment to driving new initiatives in the mobile industry in areas such as energy efficiency, materials used in products, take back, recycling, and packaging.
This was against the background of the launch of the Nokia 3110 Evolve, a mobile device with bio-covers made from more than 50 percent renewable material. The device is presented in a small package made of 60 percent recycled content and it comes with a Nokia energy efficient charger.
The Nokia 3110 Evolve is the latest in a series of environmental initiatives from the company said Nokia citing another example of it being the first manufacturer to put alerts into its devices to encourage people to unplug their chargers.
In February 2006, Nokia also introduced new compact packaging that reduced materials used by 54 percent, a move which by the end of this year will have resulted in 5,000 fewer trucks needed to distribute products, reducing fuel consumption and carbon emissions, and savings of EUR 100 million. |
