Oracle has unveiled its go-to-market strategy and a full menu of flexible Customer Relationship Management (CRM) deployment options to help Small and Medium sized Businesses (SMBs).
“It’s no secret that the business and technological issues confronting SMBs are even more challenging than enterprises, because many SMBs face the same level of complexity but have to work with limited resources and tighter budgets,” said Will Bosma, Vice President, Customer Relationship Management (CRM) at Oracle Corporation Asia Pacific Division in Singapore.
According to Gartner, the CRM market in Asia Pacific is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 17.9%, between 2006 and 2010, to reach USD 679.6 million. In another recent report, Gartner cites that 25% of new software will be delivered as software as a service by 2011.
According to Oracle, to help SMB customers fully integrate their extended enterprise with the power of CRM; Siebel CRM On Demand provides pre-built integration to Oracle business applications and other third party applications. Customers are able to get real-time front office and back-office integration capabilities, enabling end-to-end business processes across the entire enterprise.
According to IDC, Oracle is number one in CRM in Asia Pacific, and leads in Singapore with market share of 23%. Some of Oracle’s CRM On Demand customers in Asia Pacific include: RPM Solutions, Aquion, RedRock and Ndevr in Australia, and NBO Group in ASEAN.
Today Oracle has more than 4,800 application customers across Asia Pacific (excluding Japan), of which more than 40% are SMBs, and more than 20% run Oracle CRM applications. Globally, Oracle leads the CRM market, with more than five million live end users and more than 100 million registered self-service users, the company said.
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