Wednesday, 25 July 2007

SMS Remains Most Important Value-Added Service for Operators

The mobile phone industry recently celebrated the 15th year of Short Message Service Centre(SMSC), the principal application behind text messaging.

The first ever SMSC was introduced as a product designed primarily to deal with the demands and improve reliability of a developing mobile industry.

And its value today is as crucial to the market as ever before.

Despite the rapid evolution of the mobile market, SMS is still considered as the most important value-added service for operators.

For operators looking to provide subscribers with robust messaging services, today’s mix and match platform means they can specify SMS capacity to meet their requirements. It is this scalability that makes the SMSC cost effective and adaptable to both growing and mature markets.

Even in the most developed markets, such as Western Europe where SMS service penetration has reached 90 percent, SMSCs are vital to operators seeking to differentiate themselves through high-quality enhanced messaging services.

Acision claims it has evolved the SMSC infrastructure taking if from a basic ‘SMSC box’ to a complete next generation, IP-based SMS architecture, centered on Acision’s IP SMSC, enabling text management, a wide range of differentiating service scenarios and a single rack capacity of 16,000 messages per second that can grow to virtually unlimited levels.

And SMSC innovation is set to only heighten. With the current state of the art future-proof, IMS-enabled platforms, Acision believes operators will be able to improve quality of service, reduce costs and offer exciting advanced messaging services.

“Mobile messaging contributes significantly to the total mobile service revenues of almost every network operator on the planet, and the phenomenal evolution of the SMSC over the past 15 years has been a direct factor to the overall success of SMS,” said Steven van Zanen, VP Marketing for Intuitive Messaging at Acision.

“However, we’re not done yet, as Acision is constantly looking ahead with our open IP based architecture to improve performance without limits, enable new and converged services and continue building on our 15 year track record as the market leaders and innovators of SMS.”