Wednesday, 26 March 2008

Study: Organizations Target Enterprise 2.0 but Lack Clear Understanding

An AIIM Market Intelligence group study has revealed that majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few have a clear understanding of Enterprise 2.0.

The study. "Enterprise 2.0: Agile, Emergent and Integrated” also highlighted that the single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.

“Enterprise 2.0 is on the minds of most organizations,” states AIIM Vice President Carl Frappaolo.

“44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success.”

“That’s the good news. The bad news is there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74% stated they have only a vague familiarity or no clear understanding of Enterprise 2.0.”

The study was conducted in January 2008 and was administered through an online survey instrument. A total of 441 end users participated in the survey.

The report, which was underwritten by underwritten by CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM, includes some surprising insights according to AIIM.

Its director, Dan Keldsen said that the report discovered that senior management is as much behind the drive for Enterprise 2.0, as the end user which apparently, is a far different reality than popular market belief that Enterprise 2.0 is predominately being ushered into organizations through purely bottom-up user-based implementations.