Monday, 7 April 2008

SAP Intros New Referral Program for SMB Market

SAP Asia Pacific Japan (APJ) has launched a globally unified, consistent referral program that will reward referrals from both SAP partners and non-partners in the small business and midsize companies (SMB) market segment.

The SAP Referral and Influencer program offers companies an easy way to begin to work with SAP and to get rewarded financially in the process.

Additionally, it enables SAP to identify potential users of its software solutions by offering transparent and timely rewards to an expanded set of participants both within and outside of the SAP ecosystem.

According to the software giant, in the APJ region the program also includes an influencer piece that rewards companies who are active in influencing a deal. For these companies, the program can be the first step in a long-term partnership with SAP.

The program and approach is ideally suited for value-added resellers (VAR), solution resellers (SR) and independent software vendors (ISV) who may or may not currently be authorized SAP channel partners, as well as alliance partners, technology and business consultants, accountancy practices and ecosystems of companies working with SAP.

Referral and Influencer program members are rewarded when a deal is closed; in general, five percent of the deal’s net software license value is paid as a closing reward.