Tuesday, 29 April 2008
Hospitality Industry Turns to Tech to Tap into Booming Travel Market |
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Club Med, a world renowned resort group, has recently engaged in a communications pilot project with Alcatel-Lucent to target the fast-growing corporate travel market in Asia Pacific.
Widely recognized for having invented the “all-inclusive resort” concept, which is now a popular vacationing style for people of all ages, Club Med advocates an “enriching relaxation” approach for leisure travelers and families on vacation.
However, the resort group said it now wants to exploit new attractive market segments that have emerged, which could become significant revenue drivers.
The project, which was initiated this month, sees key enhancements with seamless wireline and wireless broadband connectivity.
When deployed, Alcatel-Lucent’s network infrastructure will enable wired and wireless high-speed Internet access in guest rooms, and will include WIFI access points in common areas such as swimming pools, poolside bars and ballrooms.
“With corporate travel booming in Asia Pacific, the hospitality industry has to continually upgrade its services and products to cope with increased competition,” said Frédéric Rose, Alcatel Lucent’s President for Europe, Asia and Africa.
According to Club Med, the solutions will be gradually implemented across nine villages, including Thailand’s Phuket, Indonesia’s Bintan and Bali, Bora-Bora in French Polynesia and Kani in the Maldives. |
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