Wednesday, 30 April 2008

Serena Launches First Mashup Exchange

Serena Software Tuesday launched Serena Mashup Exchange, an online marketplace to accelerate the creation and use of Business Mashups.

Serena Mashup Exchange enables users to create on-demand communities around software offerings or practice areas so they find the mashups and resources they need.

Companies can create private MicroExchanges for secured internal interchange between IT and business units; for example, IT can help business users by publishing Mashup-enabled access to an internal SAP system in a secured, private MicroExchange.

Companies can also create open communities for public access for debate, collaboration, and crowd-sourcing. By using HiveLive’s LiveConnect Community Platform, Serena can allow its customers to build virtually any combination of private or public MicroExchange.

“Serena Mashup Exchange encourages innovation and collaboration among business users to solve everyday business problems, while also ensuring that IT governance standards are upheld,” said Mr. KC Yee, Vice President for APAC at Serena Software.

Serena said it is providing this online marketplace to change the way businesses confront the “long tail” of IT applications -- projects that individually are too small to warrant IT support yet, when taken collectively, represent a market opportunity.