Sun Microsystems Tuesday revealed the formation of a new Emerging Markets sales geography to drive accelerated expansion and sales coverage across growing markets in South and Eastern Europe, Latin America, India and Greater China.
The new Emerging Markets region will be led by Denis Heraud, Sun's senior vice president of Asia Pacific.
Heraud will take on an expanded charter to lead the united Emerging Markets territory, reporting to Peter Ryan who has been appointed as executive vice president of Sun's Global Sales and Services organization.
"Rapidly developing and emerging economies have been some of the most assertive in embracing Sun's approach to sustainable network computing, via open source software and open document formats, along with power sensitive datacenter infrastructure," said Jonathan Schwartz, Sun's president and chief executive officer.
"Establishing an Emerging Markets geography as a peer to North America, Europe and Asia, will focus our resources, attention and leadership to accelerate that growth, while opening yet more indigenous opportunity for the governments, businesses, and the developers looking to the network for opportunity.
“With today's…announcements…we are positioned to capture the tremendous opportunity found in these key emerging markets and communities around the world.”
In conjunction with the formation of the Emerging Markets region, Sun has also announced a series of organizational leadership changes to accommodate the new sales geographic coverage model.
Effective July 1, 2008 - the beginning of the Company's fiscal year 2009 – Lionel Lim will be promoted to senior vice president, taking over leadership of the Asia Pacific sales region from Heraud; Cheryl Cook will be promoted to senior vice president of the North America sales region, taking over from Ryan; the European region will remain under Alain Andreoli, senior vice president of Europe, Middle East & Africa (EMEA).
This follows the recent promotion of Lin Lee to vice president of Global Communities, based in China and also reporting directly to Schwartz. Lee's new role will expand on Sun's emerging markets focus, with particular emphasis on managing relationships with governments, universities and NGO's across the world, specifically among the emerging economies.
Lastly, following Sun's integration of its Storage development and marketing organizations into the Systems business unit, Sun's Global Sales and Services organization will follow suit, combining its Systems and Storage product sales forces into one unified team to better align resources and address the growing market opportunity.
This integration will also take effect on July 1, 2008, consolidating the Global Sales and Services organization into three key practice areas including Systems, Software and Services.
For its recent third quarter fiscal 2008 results, Sun reported growth in emerging markets including 20% year-over-year growth in Brazil, 30% year-over-year growth in India and 18% growth in the Middle East, Africa and Eastern Europe region. |
