Verizon Communications and Yahoo have inked a new multiyear agreement to provide an integrated, co-branded Verizon-Yahoo! portal as a preferred starting point for new Verizon broadband subscribers.
This new agreement, which extends the relationship between Yahoo! and Verizon that began in 2005, will see the customizable Verizon-Yahoo! portal will be offered as the first portal choice option for all new subscribers to Verizon's FiOS Internet and High Speed Internet services.
Customers who choose the Verizon-Yahoo! portal will get Yahoo! Search, and co-branded e-mail, Instant Messenger and Toolbar applications.
Yahoo will also provide search and display advertising on the co-branded portal and e-mail application, and both companies say they plan to share the search, advertising and e-commerce revenues generated by users of the co-branded portal.
"In addition to providing consumers the fastest upload and download broadband connection speeds available, Verizon offers features and services that enhance our customers' Internet experience," said Eric J. Bruno, senior vice president, Verizon Corporate Marketing.
"Allowing customers to select a portal and personalize their content is a key part of the Verizon broadband experience."
Besides news and information, the co-branded Verizon-Yahoo! portal will reportedly offer access to content and tools from Yahoo!, including e-mail previews, to-do lists, sports updates, weather, finance portfolios and TV listings, as well as photos and videos from Flickr. It also offers direct, one-click access to Verizon.net and other select Verizon and third-party sites.
"Yahoo! is thrilled to further enhance our partnership with Verizon to deliver our industry-leading consumer experiences to Verizon's new broadband customers," said Jim Schinella, senior vice president, Corporate Partnerships, Yahoo!.
"Our new multiyear agreement offers greater choices for consumers while enabling both companies to unlock greater monetization opportunities." |
